2024-04-30 Aries Marketing Working Group Call

Owned by Helen Garneau
Last updated: Apr 30, 2024
3 min read

Summary:

  • Welcome
  • High level discussion
  • Action items

Date

(9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09



Hyperledger is committed to creating a safe and welcoming

community for all. For more information

please visit the Hyperledger Code of Conduct.

Attendees                   

Welcome / Introductions

Announcements

Updates

Review Testimonials

  • Submissions (beyond BC Gov/Indicio)
  • Where to post?
    • Wiki
    • Website

Interop event

  • Blogs 1xs a Quarter:

    • Q2: Enterprise dev/buyer: There's a better way than MFA/2FA etc....better than emailing pdfs.... (business value of Aries) 
      • For people coming fresh: What does DIDComm V2 mean for Aries?, Lay out essential info for them to make mental leap.
    • Q3: OpenID when it comes
    • Q4: Promote DIDComm V2 when it comes
    • Other possible blogs
      • Use cases/examples
      • Why is it valuable that DIDComm V2 is coming to Aries? What it means for your project
  • Ask people what we should target for an event (on Discord)
    • Possible milestone to test: AIP2 interop status, DIDComm V2, DID:PEER support, 

Feb Action items

Interop-a-thon

  • Plan for Q1 2024
  • Ask community on Wed Jan 31 RE: what should we test

Circulate testimonial questionnaire 

Alex Metcalf - update Wiki and speak with Ben to add the testimonials to the website.

Alex Metcalf - ask testimonial participants for any use case recordings/blogs/examples

Alex Metcalf - post testimonial form in Aries Discord channel

Helen Garneau - outline blog for use cases "Aries in Action"

Helen Garneau - outline blog for "What's new with Aries" 

Sam Curren - to reach out to other projects to see if there is any support Aries can give

Discussion

Goals for marketing committee:

  • Position Aries in global standards/conversations (re:privacy, VCs etc)
  • More adoption/deployment (awareness of benefits)
  • Pages, talking points, reference-able docs: Dispel myths/General concerns/misconceptions- campaign/ benefits of being full stack

Naming of new projects

Use cases

  • Target developer testimonial list 
    • Generic enough so people understand
    • Specific to understand the value they bring
  • Ongoing list of who is using Aries
      • Community is large
      • Advocate benefits of how it is used
      • Add to community resources


Future Topics

  • Review Training and certification

  • Long term projects:

    • Animated video/Explainer video
      • Audience: Developers/Business decision makers
      • Purpose: Summary of project
      • Storyboard: Framing "what is Aries"
    • Whitepaper end of 2024
      • Why being part of Aries benefits your business. Get more back than you give
      • lay of land - in terms of projects use cases
      • Adjacent technologies/architectures that are benefitted from Aries in a business context
        • old/new way to do things
        • Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
        • Using personal messaging solutions for business conversations, 
        • Move conversation away from MDL/Wallet
        • Digital Trust + Trusted connections = exchange of information/docs/data 
          • Efficiencies
          • Reduction fraud

        • Outline Executive summary doc

          • Use cases/Examples
          • Explaining Digital Trust
          • Written for Architect/decision maker
          • Written for business audience

    • Use cases

      • Ongoing list of who is using Aries
        • Community is large
        • Advocate benefits of how it is used
        • Add to community resources
      • Contribute/Collect use cases/self promotion
        • Collect community implementations without being "launched" (not marketing sanctioned) 
          • Document interoperability (profiles)
          • How to promote compatibility 
          • Promote what Aries is and what it does
        • Can be fully promoted implementations as well. 
        • Cross over with Identity implementors WG?
      • Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization 
      • Approach known users to contribute (gently chase)
      • Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
      • Highlight new entries at Aries meetings
      • Document who comes to Aries project meetings
      • Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)

        Create section on Hyperledger Wiki - market the people using Aries

Action items


Call Recording