2023-11-28 Aries Marketing Working Group Call
- Helen Garneau
Owned by Helen Garneau
Summary:
- Welcome
- High level discussion
- Action items
Date
(9am Pacific)
Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09
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Attendees
- Helen Garneau <Indicio> helen@indicio.tech
- Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca
Welcome / Introductions
Announcements
Discussion Topics
Use cases
- Ongoing list of who is using Aries
- Community is large
- Demos (IIW?) - reach out/highlight those using Aries
- Advocate benefits of how it is used
- Add to community resources
- Contribute/Collect use cases/self promotion
- Collect community implementations without being "launched" (not marketing sanctioned)
- Document interoperability (profiles)
- How to promote compatibility
- Promote what Aries is and what it does
- Can be fully promoted implementations as well.
- Cross over with Identity implementors WG?
- Collect community implementations without being "launched" (not marketing sanctioned)
Enterprise/Newcomer outreach
- How to outreach to orgs -
- Hey there's a better way
- Outreach to teams upgrading to MFA/2FA etc...better way than emailing pdfs
- MDL, wallets etc
Value of Use cases:
- Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization
Interop-a-thon
- Will only work if we can all talk together using Aries
- Exchange docs, message, see what works/see what doesn't work etc...
- What are/not AIPs
Other Business
Goals for marketing committee:
- Position Aries in global standards/conversations (re:privacy, VCs etc)
- More adoption/deployment (awareness of benefits)
- General concerns/misconceptions- campaigns/dispel myths
- Blockchain/ledger
- Crypto
- Aries supports full stack/many elements, but traditionally solutions/standards/spec should do only one thing - cultural perspective
- Aries working group call provides central coordination function in promoting common functionality/targets- regular activities to promote common standards
- Interop profiles
- Common goals
- Why Aries is what it is
- benefits of being full stack
- Flaws of other standards/stacks/technologies that are being chosen...
- More reference/used (referenced in global standards)
- Highlight use of Aries with EU standards
- Pages, talking points, reference-able
- Blog/content calendar
- Federal/government level advisory/lobbying
Future Topics
- Review Training and certification
- Review new pages (fact check)
Long term projects:
- Animated video/Explainer video
- Audience: Developers/Business decision makers
- Purpose: Summary of project
- Storyboard: Framing "what is Aries"
- Whitepaper
- Aries overview
- lay of land - in terms of projects use cases
- Adjacent technologies/architectures that are benefitted from Aries in a business context
- old/new way to do things
- Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
- Using personal messaging solutions for business conversations,
- Move conversation away from MDL/Wallet
- Digital Trust + Trusted connections = exchange of information/docs/data
- Efficiencies
- Reduction fraud
- Animated video/Explainer video
Action items
Create section on Hyperledger Wiki - market the people using Aries
- Active user (anonymous users as well)
- Active use cases
- Approach known users to contribute (gently chase)
- Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
- Highlight new entries at Aries meetings
- Document who comes to Aries project meetings
- Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)
Outline Executive summary doc
- Use cases/Examples
- Explaining Digital Trust
- Written for Architect/decision maker
- Written for business audience
Interop-a-thon
- Plan for Q1 2024