2023-11-28 Aries Marketing Working Group Call

Summary:

Date

Nov 28, 2023 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

Attendees                   

• @Helen Garneau <Indicio> helen@indicio.tech

• @Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca

Welcome / Introductions

Announcements

Discussion Topics

Use cases

• Ongoing list of who is using Aries

  • Community is large

  • Demos (IIW?) - reach out/highlight those using Aries

  • Advocate benefits of how it is used

  • Add to community resources

• Contribute/Collect use cases/self promotion

  • Collect community implementations without being "launched" (not marketing sanctioned) 

    • Document interoperability (profiles)

    • How to promote compatibility 

    • Promote what Aries is and what it does

  • Can be fully promoted implementations as well. 

  • Cross over with Identity implementors WG?

Enterprise/Newcomer outreach

• How to outreach to orgs - 

• Hey there's a better way

  • Outreach to teams upgrading to MFA/2FA etc...better way than emailing pdfs

  • MDL, wallets etc

Value of Use cases:

• Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization 

Interop-a-thon

• Will only work if we can all talk together using Aries

• Exchange docs, message, see what works/see what doesn't work etc...

• What are/not AIPs 

Other Business

Goals for marketing committee:

• Position Aries in global standards/conversations (re:privacy, VCs etc)

  • More adoption/deployment (awareness of benefits)

  • General concerns/misconceptions- campaigns/dispel myths

    • Blockchain/ledger

    • Crypto

    • Aries supports full stack/many elements, but traditionally solutions/standards/spec should do only one thing - cultural perspective

    • Aries working group call provides central coordination function in promoting common functionality/targets- regular activities to promote common standards

      • Interop profiles

      • Common goals

  • Why Aries is what it is

    • benefits of being full stack

  • Flaws of other standards/stacks/technologies that are being chosen...

  • More reference/used (referenced in global standards)

    • Highlight use of Aries with EU standards

    • Pages, talking points, reference-able

    • Blog/content calendar

    • Federal/government level advisory/lobbying 

Future Topics

• Review Training and certification

• Review new pages (fact check)

• Long term projects:

  • Animated video/Explainer video

    • Audience: Developers/Business decision makers

    • Purpose: Summary of project

    • Storyboard: Framing "what is Aries"

  • Whitepaper

    • Aries overview

    • lay of land - in terms of projects use cases

    • Adjacent technologies/architectures that are benefitted from Aries in a business context

      • old/new way to do things

      • Ex: email a pdf to prove something, check email addresses...don't have to do that anymore

      • Using personal messaging solutions for business conversations, 

      • Move conversation away from MDL/Wallet

      • Digital Trust + Trusted connections = exchange of information/docs/data 

        • Efficiencies

        • Reduction fraud

Action items

Create section on Hyperledger Wiki - market the people using Aries

• Active user (anonymous users as well) 

• Active use cases

• Approach known users to contribute (gently chase)

• Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)

• Highlight new entries at Aries meetings

• Document who comes to Aries project meetings

• Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)

Outline Executive summary doc

• Use cases/Examples

• Explaining Digital Trust

• Written for Architect/decision maker

• Written for business audience

Interop-a-thon

• Plan for Q1 2024

Call Recording