2024-03-26 Aries Marketing Working Group Call
- Helen Garneau
Summary:
- Welcome
- High level discussion
- Action items
Date
(9am Pacific)
Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09
| Hyperledger is committed to creating a safe and welcoming community for all. For more information please visit the Hyperledger Code of Conduct.  |
|---|
Attendees
- Helen Garneau <Indicio> helen@indicio.tech
- Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca
Welcome / Introductions
Announcements
Updates
Review Testimonials
- Submissions (beyond BC Gov/Indicio)
- Where to post?
- Wiki
- Website
Interop event
Blogs 1xs a Quarter:
- Audience TPM/Researcher, level above developer, higher level descriptions, So What?
- Q1: What's new with Aries? https://docs.google.com/document/d/1gswcHQkCW9dsu7KNOO0D4FZaOCz7lLFvMdSHGWd3GNk/edit?usp=sharing
- Catchup: Give recap of 2023, What's coming up in 2024- turn annual report into a blog By Stephen Curren
- Q2: Enterprise dev/buyer: There's a better way than MFA/2FA etc....better than emailing pdfs.... (business value of Aries)
- For people coming fresh: What does DIDComm V2 mean for Aries?, Lay out essential info for them to make mental leap.
- Q3: OpenID when it comes
- Q4: Promote DIDComm V2 when it comes
- Other possible blogs
- Use cases/examples
- Why is it valuable that DIDComm V2 is coming to Aries? What it means for your project
- Ask people what we should target for an event (on Discord)
- Possible milestone to test: AIP2 interop status, DIDComm V2, DID:PEER support,
Feb Action items
Interop-a-thon
- Plan for Q1 2024
- Ask community on Wed Jan 31 RE: what should we test
Circulate testimonial questionnaire
Alex Metcalf - update Wiki and speak with Ben to add the testimonials to the website.
Alex Metcalf - ask testimonial participants for any use case recordings/blogs/examples
Alex Metcalf - post testimonial form in Aries Discord channel
Helen Garneau - outline blog for use cases "Aries in Action"
Helen Garneau - outline blog for "What's new with Aries"
Sam Curren - to reach out to other projects to see if there is any support Aries can give
Discussion
Goals for marketing committee:
- Position Aries in global standards/conversations (re:privacy, VCs etc)
- More adoption/deployment (awareness of benefits)
- Pages, talking points, reference-able docs: Dispel myths/General concerns/misconceptions- campaign/ benefits of being full stack
Naming of new projects
Use cases
- Target developer testimonial list
- Generic enough so people understand
- Specific to understand the value they bring
- Ongoing list of who is using Aries
- Community is large
- Advocate benefits of how it is used
- Add to community resources
Future Topics
- Review Training and certification
Long term projects:
- Animated video/Explainer video
- Audience: Developers/Business decision makers
- Purpose: Summary of project
- Storyboard: Framing "what is Aries"
- Whitepaper end of 2024
- Why being part of Aries benefits your business. Get more back than you give
- lay of land - in terms of projects use cases
- Adjacent technologies/architectures that are benefitted from Aries in a business context
- old/new way to do things
- Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
- Using personal messaging solutions for business conversations,
- Move conversation away from MDL/Wallet
- Digital Trust + Trusted connections = exchange of information/docs/data
- Efficiencies
- Reduction fraud
Outline Executive summary doc
- Use cases/Examples
- Explaining Digital Trust
- Written for Architect/decision maker
- Written for business audience
Use cases
- Ongoing list of who is using Aries
- Community is large
- Advocate benefits of how it is used
- Add to community resources
- Contribute/Collect use cases/self promotion
- Collect community implementations without being "launched" (not marketing sanctioned)
- Document interoperability (profiles)
- How to promote compatibility
- Promote what Aries is and what it does
- Can be fully promoted implementations as well.
- Cross over with Identity implementors WG?
- Collect community implementations without being "launched" (not marketing sanctioned)
- Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization
- Approach known users to contribute (gently chase)
- Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
- Highlight new entries at Aries meetings
- Document who comes to Aries project meetings
- Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)
Create section on Hyperledger Wiki - market the people using Aries
- Ongoing list of who is using Aries
- Animated video/Explainer video