2024-01-30 Aries Marketing Working Group Call

Summary:

Welcome
High level discussion
Action items

Date

Jan 30, 2024 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

	Hyperledger is committed to creating a safe and welcoming community for all. For more information please visit the Hyperledger Code of Conduct.

	Hyperledger is committed to creating a safe and welcoming community for all. For more information please visit the Hyperledger Code of Conduct.

Attendees

@Helen Garneau <Indicio> helen@indicio.tech
@Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca

Welcome / Introductions

Announcements

Discussion Topics

Testimonials

Google form review
Circulate among Indicio/BG gov and actively recruit other well-known folks/companies
See it in action- what people have done with it- pre/production use cases (current, it works, backing...)

Interop event

Pick milestone to bring people in, test interop, talk about success
- Possible milestone to test: AIP2 interop status, DIDComm V2, DID:PEER support,
- Ask people what should we target for an event should be

Demos (IIW?) - reach out/highlight those using Aries

See it in action- what people have done with it- pre/production use cases (current, it works, backing...)
Teaches or demos something that people want to know/do
Ex: DIDComm Demo (pull up in browser and see what's actually happening) + code examples
Aries Agents: Issue/hold/verify stuff, showing someone 0-verify is right kind of demo.
- Complexity: ACA-Py uses controllers for UI, but don't have natively, add interface for multi-tenancy but not designed to be generic interface

Blogs 1xs a Quarter: Audience TPM/Researcher, level above developer, higher level descriptions, So What?

What's new with Aries?
- Catchup: Give recap of 2023, What's coming up in 2024- turn annual report into a blog By Stephen Curren
- Why is it valuable that DIDComm V2 is coming to Aries?
- What it means for your project
Promote DIDComm V2 when it comes
- For people coming fresh: What does DIDComm V2 mean for Aries?, Lay out essential info for them to make mental leap.
OpenID when it comes

Use cases

Ongoing list of who is using Aries
- Community is large
- Advocate benefits of how it is used
- Add to community resources
Contribute/Collect use cases/self promotion
- Collect community implementations without being "launched" (not marketing sanctioned)
  - Document interoperability (profiles)
  - How to promote compatibility
  - Promote what Aries is and what it does
- Can be fully promoted implementations as well.
- Cross over with Identity implementors WG?

Enterprise/Newcomer outreach

How to outreach to orgs -
Hey there's a better way
- Outreach to teams upgrading to MFA/2FA etc...better way than emailing pdfs
- MDL, wallets etc

Value of Use cases:

Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization

Interop-a-thon

Will only work if we can all talk together using Aries
Exchange docs, message, see what works/see what doesn't work etc...
What are/not AIPs

Other Business

Goals for marketing committee:

Position Aries in global standards/conversations (re:privacy, VCs etc)
- More adoption/deployment (awareness of benefits)
- General concerns/misconceptions- campaigns/dispel myths
  - Blockchain/ledger
  - Crypto
  - Aries supports full stack/many elements, but traditionally solutions/standards/spec should do only one thing - cultural perspective
  - Aries working group call provides central coordination function in promoting common functionality/targets- regular activities to promote common standards
    - Interop profiles
    - Common goals
- Why Aries is what it is
  - benefits of being full stack
- Flaws of other standards/stacks/technologies that are being chosen...
- More reference/used (referenced in global standards)
  - Highlight use of Aries with EU standards
  - Pages, talking points, reference-able
  - Blog/content calendar
  - Federal/government level advisory/lobbying

Future Topics

Review Training and certification
Long term projects:
- Animated video/Explainer video
  - Audience: Developers/Business decision makers
  - Purpose: Summary of project
  - Storyboard: Framing "what is Aries"
- Whitepaper end of 2024
  - Why being part of Aries benefits your business. Get more back than you give
  - lay of land - in terms of projects use cases
  - Adjacent technologies/architectures that are benefitted from Aries in a business context
    - old/new way to do things
    - Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
    - Using personal messaging solutions for business conversations,
    - Move conversation away from MDL/Wallet
    - Digital Trust + Trusted connections = exchange of information/docs/data
      - Efficiencies
      - Reduction fraud
    - Outline Executive summary doc
      - Use cases/Examples
      - Explaining Digital Trust
      - Written for Architect/decision maker
      - Written for business audience
  - Active user (anonymous users as well)
  - Active use cases
  - Approach known users to contribute (gently chase)
  - Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
  - Highlight new entries at Aries meetings
  - Document who comes to Aries project meetings
  - Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)
    Create section on Hyperledger Wiki - market the people using Aries

Action items