2023-06-27 Aries Marketing Working Group Call

Jun 27, 2023 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

• Helen Garneau <Indicio> helen@indicio.tech

• Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca

• Aries Marketing Update - Alex

  • https://docs.google.com/document/d/1oys7g8y9iSOk5Lp1V6iC3BCHqvsKquonNPJl9v_E3GE/edit?usp=sharing
    
    

• Open Discussion

  • Aries evolution, descriptions left behind, how to apply it, 

  • Update what it is and what it does

    • not blockchain

    • doesn't have to tie to Indy

    • not just anoncreds

  • How to explain what it does and how to position in the market

    • Show flexibility

    • Which do we promote flexibility, which parts will we hang our hats on and shout from rooftops. 

    • How does it compare to other options (privacy preservation etc...)

      • Simple description

      • Then expanding based on use cases/components

      • A-B-Cs- where to start

  • Goals of marketing evolution

    • Contributors

    • Implementation

    • Visibility 

• Discovery questions 

  1. What is the mission/goal of Aries? (What are we trying to do? What is our motivation? What value are we trying to deliver? What is the problem and how does Aries solve it?)

  2. How do we define and measure success? (What is the goal of this effort? More contributors? More implementations? Bigger implementations?)

     1. More implementations and deployments (...+more contributions) 

     2. More community involvement

     3. More visibility

  3. Who/what is our target audience? (developers, business decision makers, existing open source contributors, new to open source, new to identity....)

  4. What is the preferred lifecycle for the target audience? (what do we want them to do, in what order, awareness of problem, education, convincing, nudging, contribution, adoption etc...)

     1. Awareness: Hyperledger website, Aries Github readme, wiki

     2. Education: Explainer videos, demonstrations, industries, blog posts (community contributed information)

  5. What are the friction/pain points of Aries? (documentation, understanding, visibility, code issues etc?)

     1. Misconceptions of 'too hard'

     2. How to get seat at table, from dev-exec..., easiest way in, not approachable

     3. Examples of use, how to see how big it is

     4. How to get in 

  6. What types of actions should we consider? (new website, clean up wiki, media placements, content, blog, announcement, demos recordings etc...)

     1. Website

     2. Github

     3. Wiki

  7. Who/what are our competitors?

     1.  

Use cases, go through repos and describe each = table of contents

Competitors 

Feedback Questionnaire

https://youtu.be/gbWJKptCJbk