2023-06-27 Aries Marketing Working Group Call
- Helen Garneau
- Ry Jones
- Alex Metcalf
Owned by Helen Garneau
Summary:
- Welcome
- High level discussion
- Action items
Date
(9am Pacific)
Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09
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Attendees
- Helen Garneau <Indicio> helen@indicio.tech
- Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca
Welcome / Introductions
Announcements
Discussion Topics
- Aries Marketing Update - Alex
- Open Discussion
- Aries evolution, descriptions left behind, how to apply it,
- Update what it is and what it does
- not blockchain
- doesn't have to tie to Indy
- not just anoncreds
- How to explain what it does and how to position in the market
- Show flexibility
- Which do we promote flexibility, which parts will we hang our hats on and shout from rooftops.
- How does it compare to other options (privacy preservation etc...)
- Simple description
- Then expanding based on use cases/components
- A-B-Cs- where to start
- Goals of marketing evolution
- Contributors
- Implementation
- Visibility
- Discovery questions
- What is the mission/goal of Aries? (What are we trying to do? What is our motivation? What value are we trying to deliver? What is the problem and how does Aries solve it?)
- How do we define and measure success? (What is the goal of this effort? More contributors? More implementations? Bigger implementations?)
- More implementations and deployments (...+more contributions)
- More community involvement
- More visibility
- Who/what is our target audience? (developers, business decision makers, existing open source contributors, new to open source, new to identity....)
- What is the preferred lifecycle for the target audience? (what do we want them to do, in what order, awareness of problem, education, convincing, nudging, contribution, adoption etc...)
- Awareness: Hyperledger website, Aries Github readme, wiki
- Education: Explainer videos, demonstrations, industries, blog posts (community contributed information)
- What are the friction/pain points of Aries? (documentation, understanding, visibility, code issues etc?)
- Misconceptions of 'too hard'
- How to get seat at table, from dev-exec..., easiest way in, not approachable
- Examples of use, how to see how big it is
- How to get in
- What types of actions should we consider? (new website, clean up wiki, media placements, content, blog, announcement, demos recordings etc...)
- Website
- Github
- Wiki
- Who/what are our competitors?
Other Business
Future Topics
Use cases, go through repos and describe each = table of contents
Competitors
Action items
Feedback Questionnaire
- Selling points -
- Which of these benefits is the strongest for your market? External/business audience - What does Aries solve for? What are they facing now?
- Privacy
- Wallet
- Trust
- SSI
- Security
- Agent
- Verifiable credentials
- Blockchain
- Distributed ledger
- Protocol
- Platform
- Identity
- Credentials
- Open source
- Open standards
- Issuer- holder- verifier
- Rank these benefits of Aries? Internal/developers - What about Aries is special to them? Why are they here?
- Privacy
- Wallet
- Trust
- SSI
- Security
- Agent
- Verifiable credentials
- Blockchain
- Distributed ledger
- Protocol
- Platform
- Identity
- Credentials
- Open source
- Open standards
- Issuer- holder- verifier
- AnnonCreds
- Which of these benefits is the strongest for your market? External/business audience - What does Aries solve for? What are they facing now?
- Submit any useful go-to Blog/demos/links/videos/papers/courses etc
- New to Aries/start - Discovery, decision making
- Business development/key selling points - Onboarding, deployment, growth
- What are other things that we can improve for talking about Aries?
Call Recording