2023-09-26 Aries Marketing Working Group Call

2023-09-26 Aries Marketing Working Group Call

Summary:

  • Welcome

  • High level discussion

  • Action items

Date

Sep 26, 2023 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

 

 

Hyperledger is committed to creating a safe and welcoming

community for all. For more information

please visit the Hyperledger Code of Conduct.

 

Hyperledger is committed to creating a safe and welcoming

community for all. For more information

please visit the Hyperledger Code of Conduct.

Attendees                   

Welcome / Introductions

Announcements

Discussion Topics

  • Updates

    • Merge Aries draft wiki page to main wiki project page

    • Send key characteristics to Ben for merge to HF.org Aries page

 

  • Animated video/Explainer video

    • Audience: Developers/Business decision makers

    • Purpose: Summary of project

    • Storyboard: Framing "what is Aries"

 

  • Whitepaper

    • Aries overview

    • lay of land - in terms of projects use cases

Other Business

 

Goals for marketing committee:

  • Position Aries in global standards/conversations (re:privacy, VCs etc)

    • More adoption/deployment (awareness of benefits)

    • More reference/used (referenced in global standards)

      • Advocate benefits of how it is used

      • Pages, talking points, reference-able

      • Community is large

      • Use cases

      • Blog/content calendar

      • Federal/government level advisory/lobbying 

    • General concerns/misconceptions- campaigns/dispel myths

      • Blockchain/ledger

      • Crypto

      • Aries supports full stack/many elements, but traditionally solutions/standards/spec should do only one thing - cultural perspective

      • Aries working group call provides central coordination function in promoting common functionality/targets- regular activities to promote common standards

        • Interop profiles

        • Common goals

    • Why Aries is what it is

      • benefits of being full stack

    • Flaws of other standards/stacks/technologies that are being chosen...

Future Topics

  • Training and certification

  • Review new pages (fact check)

 

Action items

Script for video

Find resources for animation (Ben)

Call Recording