2024-02-27 Aries Marketing Working Group Call

Summary:

Welcome
High level discussion
Action items

Date

27 Feb 2024 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

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Attendees

Helen Garneau <Indicio> helen@indicio.tech
Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca

Welcome / Introductions

Announcements

Updates

Review Testimonials

Submissions (beyond BC Gov/Indicio)
Where to post?
- Wiki
- Website

Interop event

Ask people what we should target for an event (on Discord)
- Possible milestone to test: AIP2 interop status, DIDComm V2, DID:PEER support,

Blogs 1xs a Quarter:

Audience TPM/Researcher, level above developer, higher level descriptions, So What?
Q1: What's new with Aries?
- Catchup: Give recap of 2023, What's coming up in 2024- turn annual report into a blog By Stephen Curren
- Why is it valuable that DIDComm V2 is coming to Aries?
- What it means for your project

Q2: Promote DIDComm V2 when it comes
- For people coming fresh: What does DIDComm V2 mean for Aries?, Lay out essential info for them to make mental leap.
Q3: OpenID when it comes
Q4: Enterprise dev/buyer: There's a better way than MFA/2FA etc....better than emailing pdfs....
Other possible blogs
- Use cases/examples

Discussion

Goals for marketing committee:

Position Aries in global standards/conversations (re:privacy, VCs etc)
More adoption/deployment (awareness of benefits)
Pages, talking points, reference-able docs: Dispel myths/General concerns/misconceptions- campaign/ benefits of being full stack

Naming of new projects

Use cases

Target developer testimonial list
- Generic enough so people understand
- Specific to understand the value they bring
Ongoing list of who is using Aries
- - Community is large
  - Advocate benefits of how it is used
  - Add to community resources

Future Topics

Review Training and certification
Long term projects:
- Animated video/Explainer video
  - Audience: Developers/Business decision makers
  - Purpose: Summary of project
  - Storyboard: Framing "what is Aries"
- Whitepaper end of 2024
  - Why being part of Aries benefits your business. Get more back than you give
  - lay of land - in terms of projects use cases
  - Adjacent technologies/architectures that are benefitted from Aries in a business context
    - old/new way to do things
    - Ex: email a pdf to prove something, check email addresses...don't have to do that anymore
    - Using personal messaging solutions for business conversations,
    - Move conversation away from MDL/Wallet
    - Digital Trust + Trusted connections = exchange of information/docs/data
      - Efficiencies
      - Reduction fraud
    - Outline Executive summary doc
      - Use cases/Examples
      - Explaining Digital Trust
      - Written for Architect/decision maker
      - Written for business audience
- Use cases
  - Ongoing list of who is using Aries
    - Community is large
    - Advocate benefits of how it is used
    - Add to community resources
  - Contribute/Collect use cases/self promotion
    - Collect community implementations without being "launched" (not marketing sanctioned)
      - Document interoperability (profiles)
      - How to promote compatibility
      - Promote what Aries is and what it does
    - Can be fully promoted implementations as well.
    - Cross over with Identity implementors WG?
  - Digital Trust - Aries/Technology Allows you to do - Vendors / value add/use cases/offering/customization
  - Approach known users to contribute (gently chase)
  - Make it as easy as possible/frictionless to add names - Google form (share at Identity Implementors WG)
  - Highlight new entries at Aries meetings
  - Document who comes to Aries project meetings
  - Collect non-committal quotes from developers - why they use Aries (not official from company...but why a dev is involved/considering/POC/anything)
    Create section on Hyperledger Wiki - market the people using Aries

Action items

Interop-a-thon

Plan for Q1 2024
Ask community on Wed Jan 31 RE: what should we test

Circulate testimonial questionnaire

Alex Metcalf - update Wiki and speak with Ben to add the testimonials to the website.

Alex Metcalf - ask testimonial participants for any use case recordings/blogs/examples

Alex Metcalf - post testimonial form in Aries Discord channel

Helen Garneau - outline blog for use cases "Aries in Action"

Helen Garneau - outline blog for "What's new with Aries"

Sam Curren - to reach out to other projects to see if there is any support Aries can give

Hyperledger Aries