2019-06-14 Meeting notes

Have all session leaders added in their session proposals?

Carlos: propose session on IBM Blockchain Platform 2.0, share specific use cases

Bernardo: will submit session proposal today and register

Jonathan: has 3 sessions

Marketing and Promotion Strategy

• Bernardo, please add any other marketers you think we should work with to this email and we can continue the discussion and make some progress before Friday.
• Hyperledger/LF marketing is able to provide a $2,500 budget to execute a paid social campaign to increase registration.
• Given Bernardo's localization advice, we will reallocate the paid budget to some or all of the following: 
• Sponsor the existing or a new LinkedIn post from the Hyperledger account
• Put paid support behind local blockchain social influencer Instagram posts
• Run a Google Ad
• Bernardo will provide a recommended list of influencers in the local Hyperledger community with large IG following who will post about the event that we could potentially put paid support behind. 
• Bernardo will share the LinkedIn post in the Whatsapp group and encourage people to share it out on their social channels as soon as possible
• Amanda and I will provide our recommendation for how we break out the budget across these potential platforms
• Once decided, we will target the following geos: São Paulo, Campinas, Brasilia, and either Curitiba or Rio de Janeiro
• Bernardo and team will provide keywords in Portuguese that should be included

ALL: Use the content on this page *Social Media Content to Share!* to promote on your own networks and share with influencers as well

Influencers:

Solange Gueiros–Karen contacted, Bernardo to ask to share in network

Alex Braz–curator of developer conference, Teca knows Alex, Bernardo to ask Alex to share in network

JC Bombardeli–Teca to contact him

Reuben N–biggest promoter of BC in Brazil, Bernardo to ask to share in network, doing a Blockmaster event

Teca to post on Blockchain Devs

Carlos shared with IBM devs–contacting Iara in developer conference

Which do you prefer?

#HLBootcampBrazil

#HyperledgerBR <<<---

#HyperledgerBootcampBR

#HLBootcampBR

#HyperledgerBootcampBrasil

#HyperledgerBCBrasil

#HyperledgerBrasil

Are all session leaders signed up?

Current signs up are:

Participants: 31

Goal: more than 50

• Can someone (who?) reach out to Cubo and ask them to include the Bootcamp at the events page?
  • Karen: I'm working on that today (thursday)

Where would be a good place nearby to do the pre event dinner?