2023-06-27 Aries Marketing Working Group Call

Summary:

• Welcome
• High level discussion
• Action items

Date

27 Jun 2023 (9am Pacific)

Zoom: https://zoom.us/j/94822372703?pwd=UXp4czc4VGR5N2p0ZFVHNFNOR2I3Zz09

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Attendees                   

• Helen Garneau <Indicio> helen@indicio.tech
• Alex Metcalf <BC Gov> alex.metcalf@gov.bc.ca

Welcome / Introductions

Announcements

Discussion Topics

• Aries Marketing Update - Alex
  • https://docs.google.com/document/d/1oys7g8y9iSOk5Lp1V6iC3BCHqvsKquonNPJl9v_E3GE/edit?usp=sharing
    
    
• Discovery questions
  1. What is the mission/goal of Aries? (What are we trying to do? What is our motivation? What value are we trying to deliver? What is the problem and how does Aries solve it?)
  2. How do we define and measure success? (What is the goal of this effort? More contributors? More implementations? Bigger implementations?)
  3. Who/what is our target audience? (developers, business decision makers, existing open source contributors, new to open source, new to identity....)
  4. What is the preferred lifecycle for the target audience? (what do we want them to do, in what order, awareness of problem, education, convincing, nudging, contribution, adoption etc...)
  5. What are the friction/pain points of Aries? (documentation, understanding, visibility, code issues etc?)
  6. What types of actions should we consider? (new website, clean up wiki, media placements, content, blog, announcement, demos recordings etc...)
  7. Who/what are our competitors? 
• Open Discussion

Other Business

Future Topics

Action items

Call Recording