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- Collaborate with the team to perform market analysis and research on the latest trends around developer engagement and marketing
- Contribute to the content calendar with social media postings on a weekly basis
- Monitor analytics with the rest of the team to identify viable ideas, trends, and growth patterns
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Learning Objectives
- This mentorship will be an opportunity to gain Social media, marketing, and influencer relations experience in a fast-paced, open source global developer environment
- Working with Hyperledger Foundation Marketing Manager, help develop execute and iterate a modern and edgy developer marketing program
Plan
- Research Foundation and ecosystem
- Research marketing and communications maps and channels
- Review Marketing strategy
- Update Developer & Member Personas
- Create Persona messaging guideline document
- Update brand guidelines document
- Develop engagement focused social campaigns
- Assist with Video campaigns
- Run and schedule content on social media accounts
Expected Outcome
- Develop developer Marketing campaigns that drive developer engagement and contributions to the Hyperledger ecosystem
- Help build a developer voice across various social media platforms
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