SNOWFLAKE MARKETPLACE UPDATE

Providers and Consumers must not mislead other Snowflake customers by impersonating anyone, or implying that their organizations are related to or authorized by someone that they aren’t, including through the use of inappropriate or incorrect logos, descriptions, titles, or other elements.

Responsiveness

Providers and Consumers are expected to respond promptly, and respectfully, to Product and Marketplace-related inquiries and requests from Snowflake and other Snowflake customers, within three (3) business days.

No Infringing or Unlawful Provider Materials

Providers must not provide any Provider Materials that are infringing, unlawful, or in violation of third-party rights, including third-party terms of service.

Use of Usage Metrics

Any usage metrics that we share with a Provider about a Consumer’s use of the Provider’s Products are Confidential Information and must only be used for internal business purposes. Providers may not use usage metrics for publishing benchmarks or revealing adoption of listings. Providers may only use Personal Data supplied by us for marketing if the marketing communications are limited to their Products, such use is in accordance with their public-facing privacy notice, they have obtained all required consents, and they otherwise comply with applicable terms of the Snowflake Provider and Consumer Terms.

Listing and Profile Content Policies

Provider profiles must accurately describe Providers’ organizations, and Listing Information must accurately describe Providers’ Products and contain any information required by the Snowflake Provider and Consumer Terms and as described below.

Profile Requirements

The intent of the Provider profile is to clearly convey information about Providers and the Products that they offer. We require the following for all Provider profiles:

Profile Name. Your profile name should be the same as your company name and/or a name your company publicly does business as. Consumers should be able to identify your company through your profile name. In situations where two or more companies demonstrate the rights to the same profile name, Snowflake will review the profile submissions on a first come, first serve basis.
Single Profile. You may only have one profile per distinct legal entity. If you have multiple legal entities within your organization, you may create one profile for each distinct legal entity.
Description. You must include an accurate description of your organization, highlighting its relevance to the Products you offer, and identifying your business entity. If your profile name does not match the organization name in the Product’s documentation, Listing Terms, or privacy notice, you must also clarify the relationship in the organization description.
Eligible Entities. Your business entity may be a C corporation or LLC in the United States, a registered nonprofit, or the equivalent entities in jurisdictions outside of the United States.
Logo. You must include a clear and high-quality logo.
Publishing on Behalf of Another Entity. You may publish listings on behalf of other entities provided you have the necessary rights. When publishing listings on behalf of another entity under that entity’s name or brand, you may use that entity’s logo if you have the necessary rights. You should also include your entity name in your profile name (e.g., if Company A wanted to offer products on behalf of Company B, their company name could be “Company B by Company A”).
Contact Information. You must include up-to-date contact information for Snowflake and Consumers to contact you, with a business domain for all contact emails.
Links. You may include links to information regarding your organization. You must include a link to your public-facing privacy notice applicable to all Consumer Personal Data collected by you or on your behalf.

Listing Practices

Providers’ Listing Information should accurately describe their Products and provide information regarding the applicable costs and Listing Terms, including any use restrictions, license grants, and other terms and conditions covering a Consumer’s use of their Products. Specifically:

Description. The Product “Description” must include an introduction, details about the nature of the Product (for example, for data Products, details on the Product’s tables and fields and, for application Products, details about the Product’s functionality), and use cases for the Product.
Category. The Product “Category” must reflect the Product listed.
Geographic Coverage. The Product “Geographic Coverage” selections must reflect the specific countries and regions that your Product addresses or represents.
Business Needs. The Product descriptions set out for each “Business Need” must be unique.
Documentation. The “Documentation” link must provide additional information about the Product (e.g., sources and methodology utilized for compiling).
Links. Links provided for the Provider’s “Documentation,” “Terms of Service,” and “Privacy Notice” must include or otherwise point to the applicable Product documentation, Listing Terms, and privacy notice, respectively. Links may only be included in the “Product Description” field if they help Consumers understand the Product.
Translations. For Providers that wish to target Consumers in their local language, translated descriptions may be included in the Listing Description underneath the English version.
SQL Examples. Any SQL queries provided in any Provider Materials must work for all Consumers and produce the results advertised in any examples included in the Provider Materials.

Listing Videos & Images

If a Provider chooses to include any Video or Image Content in the Listing Information, additional requirements include:

Enhance Understanding. The Content must enhance Consumers’ understanding of the Product and the Provider.
Rights to Content. The Provider must have the necessary rights for all the Content, including any music, graphics, artwork, and logos.
Accessible. The Content must be immediately accessible for all Consumers (i.e. videos shouldn’t have embedding restrictions, videos should be set to the “public” or “unlisted” privacy setting, and images should be in accessible formats, such as jpg, png, webp).
Concise. Video Content must be short (i.e., no longer than ten minutes). Images should highlight the essence of the Provider’s Product (e.g., UI screenshots or data valuations).

Product Promotion Practices

Providers may not engage in practices to manipulate their position in the Marketplace discovery experience. For example, Providers may not create multiple undistinguished listings, manipulate keyword searching, or create multiple listings for the same Product.

Links

Links must be relevant, functional, and available to all Consumers. The URLs for links may not be shortened. Providers may not make material changes to the content of their links after publicly available Listing Information has been approved. Changing the requirements to access linked web pages that did not exist at the time of approval (e.g., by adding a login requirement) is an example of a material change not allowed under these Policies.

Personal Data

Within the Listing Information, Providers may not include any actual or synthetic Personal Data, but Providers must describe any types of Personal Data included in their Products. If a Provider includes Personal Data in their Products, they must be legally authorized to share such Personal Data (including, if applicable, by registering the database with relevant authorities), have any required consents, and otherwise comply with the applicable terms of the Snowflake Provider and Consumer Terms. In addition, Products offered to Consumers publicly via the Marketplace may not disclose or reveal any Sensitive Personal Data.

Product Misrepresentation

Providers must accurately describe the Products they are offering. This includes, for Products that are datasets offered publicly via the Marketplace, accurate descriptions of the update frequency, the geographical scope, region availability, and the completeness of the fields in the tables/views.

Inciting Harmful or Malicious Use of Products

Providers’ Listing Information may not include or advertise illegal content or suggest or encourage illegal, threatening, or violent uses.

Off-platform Promotion

Providers may not include in their Listing Information or Products any advertisements, promotions, or opportunities to access or use products or services outside of the Service or Marketplace.

Total Listings

Providers may not publish more than 100 individual listings on the Marketplace.

Product Policies

We expect Providers to deliver the Products they advertise in their Listing Information and to provide Consumers notice when they make changes.

Product Requirements

Responsibility. Providers are solely responsible for their Products and Listing Information, including any open-source materials. Providers must have all the necessary rights to share or sell their Products. If Providers include Personal Data within their Products, they must be legally authorized to share such Personal Data (including, if applicable, by registering the database with relevant authorities and obtaining any required consents).
Data Aggregation. If Providers share anonymized or aggregated data, they are responsible for structuring the data in such a way that it remains anonymous, even when combined with additional information.
Delivery. Delivery of the Product must occur via a share.
Scope. Products should be logically grouped and published as one listing; Providers cannot have multiple listings for the same Product.
Trial Data. Trial data should be a meaningful representation of the Product (e.g., sufficient rows and columns).
On-Platform. Products must drive material on-platform consumption by Consumers and cannot be exclusively delivered off-platform.

Applications

Publishing Requirements. We require that applications meet the Enforced Product Requirements.
Security Requirements. Providers must comply with our Native Apps Framework security requirements.

Product Access

Generally, Providers may delist their Products at any time so that new Consumers do not discover them. To delete a listing, Providers must allow Consumers who are accessing or using the applicable Product to continue to access and use the Product for the time periods specified in Snowflake’s “listing retirement” requirements in the Documentation.

Product Continuity

Providers may incorporate improvements to their Products, but they may not otherwise materially change their Products, including by removing core fields or significantly reducing the update frequency.

Monetization Restrictions

Providers may not offer any Product that gives Consumers the ability to convert a Consumer's Snowflake capacity commitment into cash, cash equivalents, or other forms of monetary value for the Consumer. This policy applies to transactions related to the Snowflake Marketplace Capacity Drawdown Program or any other similar program.

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Running a proof of concept or want best practices on how maximize your trial account? Check out the trial guide >
Prefer live, guided instruction on the Snowflake platform? Register for a virtual hands-on lab >
Looking for feature explanations, sample code, and tutorials for independent exploration, head over to docs >
To see the Snowflake platform in action, watch the Snowflake Developer Youtube channel >

LEGAL INFORMATION

Legal requirements for providers and consumers of listings

To start using Snowflake Marketplace, including on-platform monetization, as either a provider or consumer, Snowflake customers must agree to additional Snowflake terms. All providers and consumers of listings must also abide by Snowflake policies. This page describes the legal requirements for becoming a provider or consumer.

Note

Data Sharing and listings are part of the Snowflake Service, subject to your Service terms with Snowflake, including the Snowflake Customer-Controlled Data Sharing Functionality Terms and Snowflake Acceptable Use Policy. Snowflake Marketplace, including our on-platform monetization offering, is not part of the Service, and is subject to the Snowflake Provider and Consumer Terms.

Legal requirements for consumers

To access listings as a consumer, the organization administrator (the user with the ORGADMIN role), or another individual authorized to get listings for your Snowflake account, must agree to the Snowflake Provider and Consumer Terms.

These Provider and Consumer Terms govern our customers’ use of Snowflake Marketplace, and address the relationship, rights, and obligations of Snowflake and our customers in connection with this optional offering.

Consumers of listings must also comply with the applicable Provider and Consumer Policies. These policies help ensure a safe, reliable, and respectful experience for providers and consumers.

For more information about becoming a listing consumer, see Use listings as a consumer.

Legal requirements for providers

To provide publicly available and paid listings as a provider, the organization administrator (user with the ORGADMIN role) must agree to the Snowflake Provider and Consumer Terms.

These Provider and Consumer Terms govern our customers’ use of the Snowflake Marketplace, and address the relationship, rights, and obligations of Snowflake and our customers in connection with this optional offering.

Providers of listings must also comply with the applicable Provider and Consumer Policies. These policies help ensure a safe, reliable, and respectful experience for providers and consumers.

For more information about becoming a listing provider, see Use listings as a provider.

Legal notice on tax compliance

Where required by law, Snowflake Inc. calculates and then issues tax compliant invoices (as applicable) to Snowflake Marketplace providers and consumers. Snowflake also collects US taxes.

To confirm tax obligations for domestic and international sales, we recommend that both Snowflake Marketplace providers and Snowflake Marketplace consumers consult their advisors.

STEPS TO BECOME A PROVIDER

Set up a provider profile

To offer listings to consumers privately, or on the Snowflake Marketplace, set up a provider profile in Provider Studio. You do not need a provider profile to offer free private listings.

You only need to create a provider profile one time. You can create multiple provider profiles for one account.

Before you can create a provider profile, someone in your Snowflake account must review and accept the Snowflake Provider and Consumer Terms. Acceptance of the Snowflake Provider and Consumer Terms is not required when creating free private listings if you’ve accepted the Snowflake Customer-Controlled Data Sharing Functionality Terms. For more information about the Snowflake Provider and Consumer Terms, see Review and accept the Snowflake Provider and Consumer Terms.

Note

You must use the ACCOUNTADMIN role or a role granted the Global CREATE LISTING privilege to set up a provider profile.

Sign in to Snowsight.
In the navigation menu, select Data sharing » Provider Studio.
In Provider Studio, select Profiles.
Select + Create profile to create a profile. A dialog box appears.
In the Create Profiles dialog box, complete the fields. All fields are required. For a description of the fields, see Provider profile fields.
Select Next, then verify that your profile details are correct.
Select Submit for Approval, or click Save Draft if you want to review your profile details before submitting it for approval.

Your provider profile must be approved before you can offer paid listings or marketplace listings. For your profile to be approved, Snowflake verifies the following:

You have reviewed and accepted the Snowflake Provider and Consumer Terms. Acceptance of the Snowflake Provider and Consumer Terms is not required when creating free private listings, but you must review and accept the Snowflake Customer-Controlled Data Sharing Functionality Terms.
Your profile abides by the Snowflake Provider Policies.

See Legal requirements for providers and consumers of listings.

Provide paid listings

To publish paid listings to consumers privately or on the Snowflake Marketplace, do the following:

Make sure that your account is eligible to provide paid listings. See Who can provide paid listings.
Before creating a paid listing that you want to publish on the Snowflake Marketplace, contact your business development partner at Snowflake. If you do not have a business development partner, submit a case with Marketplace Operations. This step is required for listing approval.
Set up a payout method to get paid for listings. See Set up Stripe to get paid for listings.

Note

If you are a commercial reseller (VAR) that wants to offer paid listings, use this form to submit a case with Marketplace Operations. You only need to file one case to cover both purchasing and offering listings.

Who can provide paid listings

As a provider, you can create paid listings if the billing address on your account is in one of the following countries:

Australia
Canada
Colombia
Finland
France
Germany
Ireland
Israel
Italy
Japan
Mexico
Netherlands
New Zealand
Norway
Singapore
Sweden
Switzerland
United Kingdom
United States

See Supported consumer locations for information on region availability for consumers.

Set up Stripe to get paid for listings

Stripe is used to send payments to providers for Snowflake Marketplace purchases. As defined in the Provider and Consumer Terms, providers appoint Snowflake as their agent for receiving consumer payments.

To receive payments for your listings, you must set up a Stripe Express account associated with Snowflake. You cannot use an existing Stripe account.

Stripe is the online payment processing system used by Snowflake to process payments from consumers who purchase your paid listings. Payments collected from consumers are disbursed to your Stripe account for Snowflake Marketplace following Stripe receiving payment from the consumer.

When you set up a Stripe Express account, you need to provide information about your business so that Stripe can verify your business details. The person that sets up the Stripe account must also set up multi-factor authentication to set up and manage the Stripe account.

Sign in to Snowsight.
In the navigation menu, select Admin » Billing.
Click the Marketplace billing tab.
Click Provider billing tab.
Click Activate account.
In the Provider payouts section, click Activate.
Complete the required information to create and set up your Stripe account. You get payouts in the official currency of the country as specified in your Snowflake billing entity. To get payouts in USD, your Snowflake billing address must be in the United States. For more information, see Supported accounts and settlement currencies in the Stripe documentation.

After you set up your Stripe account and provide a payout method, the Provider payouts section of the Marketplace billing page reports the current status of the method. The following table describes the different statuses:

Status	Description

Status	Description
Pending verification	Stripe is in the process of verifying your payout method.
Completed & verified	Your payout method has been verified by Stripe. If you have already accepted the Marketplace terms, you are ready to sell products and collect payments.
Manage Payout account	There is an issue with your Stripe account. The Snowsight interface provides additional details about the exact issue and how to resolve the problem.
Rejected	Stripe has rejected your payout method. A valid payout method must be provided.

If you encounter issues with setting up Stripe or receiving payments, contact Snowflake Support.

Respond to access requests as an administrator

If you’re an account administrator or a database owner, you can provide access to requesting roles. You receive an email about the type of request, whether it’s an installation or usage request. For each request, you receive specific instructions on how to proceed and fulfill the access request effectively. See Use listings as a consumer for more information.

The Snowflake Marketplace Capacity Drawdown program

The Snowflake Marketplace Capacity Drawdown (MCD) program allows Snowflake consumers to use a percentage of their Snowflake Capacity commitment as an additional payment method for Snowflake Marketplace paid listings.

The MCD program is now generally available to all US-based consumers purchasing from US-based providers (excluding Florida for both providers and consumers). The MCD program is also available as Private Preview in the United Kingdom, Switzerland, and Mexico.

Eligible providers using on-platform monetization, such as paid listings, who are not outside the US or who are using a Florida address for billing or shipping can accept MCD program payments. For more information about paid listings, see Paid listings pricing models. See Pay for listings to learn more about how consumers pay for listings.

The following consumers are excluded from enrollment in the MCD Program:

Consumers purchasing Snowflake through a reseller
Priority Support consumers

To enroll in the MCD program, consumers can opt-in by submitting an MCD program order form at the start of a new contract, when they renew a contract, or when they amend an existing MCD program contract. To enroll in the MCD program, consumers must agree to the Marketplace Capacity Drawdown Program Terms and the Provider and Consumer Terms.

A consumer can apply an unused MCD program balance to their service consumption payment. Any invoice that exceeds the consumer’s MCD program balance must be paid in full using other payment methods such as a credit card, ACH transfer, wire transfer or a SWIFT transfer. The consumer’s MCD program balance is applied first and then one of their alternate listed payment methods is used to pay any remaining balance.

Every private paid listing can have a price per consumer. If the trial and purchase price for a listing differ, Snowflake recommends that you change the price of the existing listing so that the consumer doesn’t need to reinstall the listing. For more information about listing monetization, see Paid listings pricing models.

Listing compliance badges

Preview Feature— Open

Available to all accounts.

If you’re a provider who’s completed compliance certification by a third-party auditor, you can configure your listings to include this certification. When you include your certification in your listing manifest and provide the supporting compliance reports, Snowflake’s compliance team will review your submission. Upon approval, marketplace consumers can see your badges in the Snowflake Marketplace, helping you build trust and transparency with potential consumers.

Snowflake supports the following compliance certifications:

SOC 2
HIPAA
ISO 27001

Note

Certifications are tied to listings and not to providers. Providers that have undergone compliance certification must submit proof of compliance for each of their listings.

For information about how to include certification badges on new or existing listings, see Create a listing on the Snowflake Marketplace that includes a compliance badge.

For information about how to modify existing listings to include certification badges, see Add compliance badges to a listing.

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What is Snowflake Intelligence (and the “intelligence” piece you heard about)

Here’s what I found out — and it largely confirms that Snowflake is building out a conversational / agentic AI layer on top of its data platform.

Core capabilities & architecture

Agentic / conversational interface to data
Snowflake Intelligence allows users to ask questions (in natural language) against their data, receive summaries, visualizations, trend analysis, etc. Snowflake+2Snowflake Docs+2
Behind the scenes it uses agents that are tied to semantic views, semantic models, Cortex Search services, and “tools.” Snowflake Docs
Model support & cross-region inference
To support these agents, Snowflake Intelligence allows using different LLM models (Claude 3.5 / 3.7 / 4, GPT 4.1, etc.), subject to region availability and cross-region inference setups. Snowflake DocsThat means even if a given region doesn’t host a specific model, Snowflake can route inference to regions that do. Snowflake Docs

Snowflake Marketplace / AIFAQ

SNOWFLAKE MARKETPLACE UPDATE

User Guides:

AIFAQ SNOWFLAKE ACCOUNT

Product

Solutions

Why Snowflake

Resources

Developers

Pricing

Languages

Provider and consumer Policies

Provider and Consumer Expectations

Listing and Profile Content Policies

Profile Requirements

Listing Practices

Listing Videos & Images

Product Promotion Practices

Links

Personal Data

Product Misrepresentation

Inciting Harmful or Malicious Use of Products

Off-platform Promotion

Total Listings

Product Policies

Product Requirements

Applications

Product Access

Product Continuity

Monetization Restrictions

LEGAL INFORMATION

Legal requirements for providers and consumers of listings

Legal requirements for consumers

Legal requirements for providers

Legal notice on tax compliance

STEPS TO BECOME A PROVIDER

Set up a provider profile

Provide paid listings

Who can provide paid listings

Set up Stripe to get paid for listings

Respond to access requests as an administrator

The Snowflake Marketplace Capacity Drawdown program

Listing compliance badges

What is Snowflake Intelligence (and the “intelligence” piece you heard about)

Core capabilities & architecture