Contribute-a-thon Marketing Campaign Outline

Owned by Jessica Rampen
Last updated: Jun 15, 2020
2 min read

Work with the Hyperledger Marketing and PR team and the relevant teams to create a timeline for the campaign and define the channels we will use (Twitter, website, LinkedIn, Wiki, meetups, etc.)

Main marketing channels to be utilized (may vary depending on goals of contribute-a-thon)

Earned

  • Social Media
    • Twitter
    • Facebook
    • LinkedIn
  • Email campaigns
  • Events
    • Meetups
    • Webinars
  • Content
    • Blog
    • Hyperledger website

Paid

  • Social 
    • Twitter
    • Facebook
    • LinkedIn
  • Media 
  • Swag/giveaways


Marketing tactics per channel & timelines (may vary depending on goals of contribute-a-thon)

Pre DuringPost 

Earned

  • Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved 
  • Webinar or meetup hosted to create buzz and awareness around contribute-a-thon
  • Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved 

Earned

  • Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved
  • Social social fodder that promotes the contribute-a-thon goals and asks people to get involved
    • Shout outs to contribution leaders
  • Content Website mention contribute-a-thon on homepage and how people can get involved 
    • Blog showcase certain leading contributors 

Earned

  • Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
  • Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated
  • Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed 
    • Contributor logos- work with marketing and creative services on special logos people can use on their LinkedIns/websites to promote their involvement

Paid


Paid

  • Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon
  • Media placement of ads/creatives that speak to the contribute-a-thon in relevant publications 

Paid

Swag T-shirts, pens