Work with the Hyperledger Marketing and PR team and the relevant teams to create a timeline for the campaign and define the channels we will use (Twitter, website, LinkedIn, Wiki, meetups, etc.)

Main marketing channels to be utilized (may vary depending on goals of contribute-a-thon)

Earned

Social Media
- Twitter
- Facebook
- LinkedIn
Email campaigns
Events
- Meetups
- Webinars
Content
- Blog
- Hyperledger website

Paid

Social
- Twitter
- Facebook
- LinkedIn
Media
Swag/giveaways

Marketing tactics per channel & timelines (may vary depending on goals of contribute-a-thon)

Pre

During

Post

Earned

Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved
Webinar or meetup hosted to create buzz and awareness around contribute-a-thon
Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved

Earned

Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved
Social social fodder that promotes the contribute-a-thon goals and asks people to get involved
- Shout outs to contribution leaders
Content Website mention contribute-a-thon on homepage and how people can get involved
- Blog showcase certain leading contributors

Earned

Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed
Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated
Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed
- Contributor logos- work with marketing and creative services on special logos people can use on their LinkedIns/websites to promote their involvement

Paid

Paid

Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon
Media placement of ads/creatives that speak to the contribute-a-thon in relevant publications

Paid

Swag T-shirts, pens

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