Work with the Hyperledger Marketing and PR team and the relevant teams to create a timeline for the campaign and define the channels we will use (Twitter, website, LinkedIn, Wiki, meetups, etc.)
Main marketing channels to be utilized (may vary depending on goals of contribute-a-thon)
Earned
Social Media
Email campaigns
Events
Content
Paid
Social
Media
Swag/giveaways
Marketing tactics per channel & timelines (may vary depending on goals of contribute-a-thon)
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Earned Email campaign distributed to main Hyperledger list that details the upcoming contribute-a-thon and how people can get involved Webinar or meetup hosted to create buzz and awareness around contribute-a-thon Content blog written by contribute-a-thon lead with help from marketing that speaks to the upcoming contribute-a-thon and how people can get involved
| Earned Email campaign distributed to main Hyperledger list that details the contribute-a-thon, shows what has been done and how people can still get involved Social social fodder that promotes the contribute-a-thon goals and asks people to get involved Content Website mention contribute-a-thon on homepage and how people can get involved
| Earned Email campaign distributed to main Hyperledger list that details the contribute-a-thon outlining the work done, progress made and thanking all those that contributed Social social fodder that promotes what was achieved during the contribute-a-thon and thanks those who participated Content blog written by contribute-a-thon lead with help from marketing that speaks to the results of the contribute-a-thon outlining the work done, progress made and thanking all those that contributed
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Paid
| Paid Social Ads created by LF creative services team and ran on major social channels during duration of contribute-a-thon Media placement of ads/creatives that speak to the contribute-a-thon in relevant publications
| Paid Swag T-shirts, pens |