Open source marketing builds consensus on communications and content strategy across varied project stakeholders.
Marketing at Hyperledger takes a three-pronged approach. We focus on building awareness of and affinity for HyperledgerOur marketing and communications is built on 4 strategic pillars:
- Grow awareness of Hyperledger Foundation, as a consortium formed to advance enterprise-grade blockchain technologies supported by The Linux Foundation.
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- Promote individual projects and their own respective communities, bringing awareness to specific features, developer activities and milestones reached.
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- Work closely with Hyperledger membership to highlight, promote and bring awareness to use cases and what they and their customers are doing with
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- Hyperledger technologies.
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- Help educate the market on open source blockchain technologies to promote understanding and adoption.