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We definitely encourage submitters to promote and market their lab. After all, the more people know about a lab, the greater chance it has at attracting contributors and possibly becoming an official Hyperledger project in the greenhouse. However, promotion and marketing must be done in a balanced manner where it is obvious that the lab is not yet an official Hyperledger Project. Below are guidelines to keep in mind while promoting or marketing Hyperledger Labs:
Marketing Services- Marketing Plan | Stand Alone Blog Announcement | Press Release (Hyperledger PR) | Social Media Support | Webinars | Meetups | 3rd party Hyperledger sponsored events | Hyperledger Global Forum | |
Premier Member | Y | Y | N (member can put out their own with supporting quote from HL) | Retweet from Company Hyperledger tweet | Y x 2 | Y - placement | Y- booth and talk pitches | CFP open to all Sponsor (member discounts) |
General Member | Y | Y | N (member can put out their own with supporting quote from HL) | Retweet from Company Hyperledger Tweet | Y | Y - placement | Y- booth and talk pitches | CFP open to all Sponsor (member discounts) |
Non-member | N- self serve | Lab Quarterly | N | Only 'like' company tweet/posts HL can tweet- with Lab mention not company the lab | N | Y - self serve | N | CFP open to all Sponsor (with approval from staff/MC chairs) |
Marketing Services-Marketing Plan
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Nonmembers may submit a 3-5 sentence summary of their new lab that will be featured in the quarterly labs wrap-up blog post, which also contains standard updates and messaging covering all labs.
Quarterly Lab Wrap-up blog post will include:
- Point to active labs, how to get involved
- Highlight labs- https://start-here.hyperledger.org/
- Announce any new labs
- Highlight labs to project status
- Point to how to start a lab - how to contribute - https://github.com/hyperledger-labs/hyperledger-labs.github.io
- https://wiki.hyperledger.org/x/QwXcAQ
- https://wiki.hyperledger.org/display/LMDWG/Lab+Sponsors+Proposal
- Labs - Hyperledger Labs
The member blog or nonmember summary submission should speak to three main things: 1. Why the lab was created 2. What problem it solves 3. What is it's future, how will it mature? A good example of a blog on a lab can be found here. Once the blog is published, submitters are encouraged to share it across their various social handles and tag @Hyperledger.
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