Project Title	Developer Marketing Mentorship
Status	COMPLETED
Difficulty	MEDIUM

Description

The Hyperledger Foundation is looking for a Developer Marketing mentee to support marketing efforts tied to our developer ecosystem. This mentee will work alongside the Hyperledger Foundation Marketing Manager in support of social media marketing, developer events and Hyperledger Global Forum our annual global conference in September and conduct research on which marketing activities can be leveraged to grow developer engagement. Responsibilities will include conducting market analysis, monitoring social platforms, and preparing promotional materials

Collaborate with the team to perform market analysis and research on the latest trends around developer engagement and marketing
Contribute to the content calendar with social media postings on a weekly basis
Monitor analytics with the rest of the team to identify viable ideas, trends, and growth patterns

Learning Objectives

This mentorship will be an opportunity to gain Social media, marketing, and influencer relations experience in a fast-paced, open source global developer environment
Working with Hyperledger Foundation Marketing Manager, help develop execute and iterate a modern and edgy developer marketing program

Plan

Research Foundation and ecosystem
Research marketing and communications maps and channels
Review Marketing strategy
Update Developer & Member Personas
Create Persona messaging guideline document
Update brand guidelines document
Develop engagement focused social campaigns
Assist with Video campaigns
Run and schedule content on social media accounts

Expected Outcome

Develop developer Marketing campaigns that drive developer engagement and contributions to the Hyperledger ecosystem
Help build a developer voice across various social media platforms

Relation to Hyperledger

All Hyperledger projects

Education Level

Graduate or Undergraduate student with marketing

Skills

A passion for open source developer ecosystems
Proficient in relevant social channels, including Twitter, Linkedin and Discord
An interest or previous experience in Blockchain
Creativity and a love of telling good stories through photos, videos, and written content. Experience with simple image and video editing
Excellent multitasking and organizational abilities

Future plans

Programs experimented with and established during this mentorship will be applied to future developer marketing activities

Preferred Hours and Length of Internship

Part-time (20 hours a week for 24 weeks starting in summer and ending in fall)

Mentor(s) Names and Contact Info

Ben Thomas

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